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Concept Development | Art Direction | Visual Design
Collaborative Team Leadership | Technical Problem-Solving

 

Professional Experience

      

Creative Design Project Manager
Guide projects, streamline processes, and implement strategic initiatives. Enhance workflow efficiency, drive departmental growth, and contribute to the company’s overall scalability.

  • Leadership and Project Management:
      • Lead in-house creative team in executing diverse projects such as packaging, brand guides, video content, and marketing collateral.
      • Schedule, prioritize, and manage all creative projects
      • Improve accuracy of graphic output.
      • Initiate and execute a plan to tackle a two-year backlog of projects.
      • Fixed scheduling issues for New Product Launches within my first two months.
  • Strategic Planning and Execution:
      • Develop/implement Objectives and Key Results (OKRs) and Key Performance Indicators (KPIs) for the department. OKRs target hiring staff, reducing turnaround time, and eliminating inaccuracies.
      • Collaborate with Marketing and Sales teams to formulate monthly and quarterly plans, ensuring alignment with organizational goals.
      • Formulate budget projections for the Design Department for the 2024 fiscal year.
  • Cross-functional Collaboration:
      • Collaborate with Marketing and Sales teams, fostering effective communication and coordination to achieve collective objectives.
      • Participate in 360 Marketing meetings, offering solutions and suggestions to enhance effectiveness.
  • Project Coordination and Task Management:
      • Utilize Project Management software to organize and distribute work tasks efficiently among in-house talent and freelancers.
  • Creative Conceptualization and Prototyping:
    • Apply a hands-on approach when needed through storyboarding, creating prototype designs, and conceptualizing visual material. Provide a foundation for other artists to continue their work.

MECHANISM DIGITAL, New York, NY May 2021 – May 2023          

Lead Art Director
Directed visual storytelling, streamlined VFX workflows, and played a pivotal role in the success of acclaimed films and brand campaigns.

  • Creative Project Leadership:
      • Spearheaded post-production for projects including films, TV, interactive, and web/social media.
      • Developed motion graphics, characters, environments, and logos utilizing 2D and 3D software.
      • Conceptualized visuals, pitch decks, mood boards, and templates that aligned with brand visions.
  • Freelancer Management and VFX Supervision:
      • Managed up to five freelancers, ensuring adherence to quality guidelines for VFX in five feature films.
      • Onboarded VFX Compositors and prepared workflow for streamlining 100+ shots for 4K/8K films.
      • Established file construction/color profile guidelines that improved workflow repeatability.
  • Continuous Improvement and Technical Enhancements:
      • Participated in weekly growth meetings to achieve short and long-term company goals.
      • Conducted Post-Mortem meetings to enhance workflow processes after project delivery.
      • Supported IT Department with AWS testing, optimizing After Effects files for 20% faster VFX renders.
      • Leveraged new software/AI tools, techniques, and trends for efficient design/discovery processes.
  • Notable Projects & Contributions:
    • Multiple acclaimed films/docs, including Moonshot, Eileen, ESPN’s 30-for-30 Once Upon a Time in Queens and HBO’s Black and Missing. 
    • Brand campaigns for WebMD, AutoTrader, Domino’s Pizza, Maria Tash, Pfizer, and Netflix.

TURBO DOG PRODUCTIONS, New York, NY June 2014 – May 2022          

Art Director – Edit/Animation
Oversaw the creative production for broadcast and advertising projects on behalf of Fortune 500 companies and ad agencies. Served as the point person in liaising with clients and conducting in-house review sessions. 

  • Created broadcast spots, animatics, print ads, and corporate presentations in major markets.
  • Managed an eight-member team, delegated assignments to animators/editors, and oversaw their progress to meet the demand for multiple monthly projects. 
  • Created a permanent 3D pipeline to track assets to meet the increased demand for 3D animated projects. 
  • Played an instrumental role in reducing the average project turnaround timelines from four weeks to two weeks.
  • Notable Contributions/Brands/Clients:
    • Winner 61st Annual NY Emmys – Best Promotion: Promo – Sports. “The Judge” for YES Network
    • Brands: Unilever, Pfizer, AB/InBev, Liberty Mutual, Peloton, Nestle, Samsung, Vertex Pharmaceuticals, Progressive Insurance.

TRIBUNE/WPIX-11, New York, NY February 2013 – January 2014          

Creative Director
Cooperated with Ad Agencies to create on-air promos, news graphics, and visual content for sports, talk shows, and commercials. Turbo Dog Productions was founded as a result of the internal department’s success. 

  • Coordinated production tasks with producers and fellow animators/editors to ship out multiple concurrent projects per month. 
  • Notable brand projects included AB/InBev, Unilever, and Burger King.

 

ANIMATED STORYBOARDS, INC., New York, & Bangkok, Thailand May 2008 – January 2013          

3D Animation Director
Undertook a major initiative to improve and reorganize the Bangkok office’s 3D department on behalf of the largest independent worldwide animatic agency. 

  • Managed a 15-person staff by evaluating workload distribution, assigning deadlines, and tracking progress. 
  • Helped the company shift from 2D Animation to 3D Animation for animatic products. This increased client demand worldwide which led to the opening of additional global offices.
  • Consulted with the R&D Department based in the Tel Aviv office to install Motion Capture studio, developing the pipeline and best practices for artists. 
  • Assisted in building task-tracking spreadsheets which reduced paper waste. 
  • Memorable campaigns include E-Trade Talking Baby, Nutella, Coca-Cola, AB/InBev, and Centrum. 


Additional Professional Experience

 

SWITCH MEDIA CREATIVE, INC., New York, NY May 2009 – Present          

Owner/Operator
Work closely with clients on social video campaigns, TV advertisements, print production and web design.

  • Manage the administration of the business, including sales, accounting, production, and fulfillment. 
  • Recruit freelance camera operators, sound engineers, and line producers for on-site production.
  • Successful delivery of campaign projects for local businesses, some valued upwards of $80k. 
  • Notable Projects:
    • Winner Reed Awards 2020 – Toughest TV Ad (Organization/PAC). “The Stakes”. 
    • Political campaigns in New York and New Jersey that resulted in dozens of  victories.

 

Professional Skills & Proficiencies

  • Creative Concept Design • Animation Direction • Motion Graphics • Graphic Arts
    • Branding Development • Budgeting • Creative Strategy • Storyboarding
    • Client Relations • Video Production • Mentoring & Coaching • Presentation Skills

Technical Knowledge

  • Adobe Creative Cloud (Photoshop, Illustrator, After Effects, InDesign, & Premiere Pro), Final Cut Pro, DaVinci Resolve
  • Maya, 3DS MAX, Cinema 4D, Blender, VRay, Motionbuilder, Realflow
  • Microsoft Office Suite (Word, Excel, PowerPoint, & Outlook)
  • Experienced with multiple camera types (RED, Canon, ARRI, Sony), Grip, Lighting, & Audio Gear
  • HTML5, CSS, PHP, WordPress


Education

New York Institute of Technology | B.F.A, Major in Computer Graphics                                                        

 

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