Animation for Social Media
By featuring real women and their personal stories, Avon was able to create an emotional connection with their customers. The use of colorful animation in the videos added a fun and playful element, making them more engaging and shareable on social media.
The hashtag #whatsyourwhy encouraged viewers to share their own reasons for selling Avon, creating a sense of community and empowering others to join the movement. This not only helped to increase brand awareness but also fostered a sense of loyalty among existing customers.
By showcasing real people and their stories, Avon was able to create a powerful message that resonated with its customers and helped to build a strong brand identity.
