Road to Repair

Advocacy Campaign

The Road to Repair advocacy group is focused on improving infrastructure in the Tri-State area, and their TV ads needed to convey this message in a compelling way. As a designer and motion graphics artist, my job was to create visuals that would grab viewers’ attention and help them understand the importance of investing in our roads, bridges, and other critical infrastructure.

Together with the client, I developed a series of spots that used bold typography, dynamic animations, and eye-catching color schemes to drive home the message of the Road to Repair campaign. We also incorporated real-world footage of crumbling roads and bridges, as well as statistics about the economic impact of infrastructure failures.

Overall, I’m proud of the work we did for Road to Repair. By creating visually engaging ads that effectively communicated the urgency of this issue, we helped raise awareness and build support for much-needed investments in our nation’s infrastructure.