Research and brainstorming is crucial to successful logo design. When designing, it was important to keep the company’s business of providing bounce castles to children’s parties in focus.
The iterative process involved sketching out ideas and concepts, playing with different colors, fonts, and imagery. Presented several options to the client and got feedback on what they liked and didn’t like about each one. Based on that feedback, the designs were refined until we had a few strong contenders.
We then did some testing to see how the logos looked in different contexts – on business cards, websites, social media profiles, etc. – to make sure they were versatile enough for all the ways the company would use them.
Ultimately, we landed on a logo that was bright, playful, and conveyed a sense of fun and excitement – exactly what the client was looking for!
