The cinemagraph was created with the intention of capturing the attention of Kentucky Derby attendees and showcasing the elegance and sophistication of Stella Artois. The seamless looping allowed for a continuous display that would draw in passersby, while the beautiful beer pour highlighted the rich amber color and smooth texture of the beer.
The liquid pour and trademark Stella Artois chalice were meticulously touched up and animated to ensure that it aligned with Stella Artois’ brand values and aesthetic. From the lighting to the angle of the pour, every detail was considered to create a visually stunning display that would leave a lasting impression on viewers.
- Design
- Motion Graphics